In the Survival Stage of your business, focus your efforts on creating the features that make your service noticeably better for the majority of your users without making the product harder to use. If a feature accomplishes this, go ahead and build it. If it doesn’t, stash it for now and build something else that does.

Excerpt from Kahl, Arvid. Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business (pp. 233-234). (Function). Kindle Edition.

~ updated at: 2025-10-31T13:40:57.986Z